Sunday, December 14, 2014

VAMFF Campaign Launch

As far as fashion events go, VAMFF - Virgin Australia Melbourne Fashion Festival - is undoubtedly a highlight in Melbourne's annual calendar. Although it's still in March, VAMFF held its campaign launch, with sneak peeks of what to expect from the 2015 program. On the cards? A Business Events series that will see leading international names give riveting talks, runway shows which will conclude with a Romance Was Born finale (coinciding with the closing of its exhibition at NGV), and a new collaboration with Priceline Pharmacy whereby brands will be applied by makeup director Rae Morris and hair director Kenneth Stoddart. One must-have ticket? The business seminar will feature David Chu (CEO of Georg Jensen), Ruth Chapman (co-founder of booming luxury e-tailer, MatchesFashion) and James Curleigh (President and Executive Vice-President of Levi's). And just to get the launch night revved up, guests were greeted by a fashion army as they entered the warehouse space that held the launch party.  

Photos by Lucas Dawson

Sunday, December 7, 2014

Waterford Crystal Polo in the City - Melbourne

Given the blustery conditions in Melbourne this past weekend, it's hard to believe that the Waterford Crystal Polo in the City was held only the week before, under beautiful - and very warm! - conditions. The event is a Melbourne favourite - hot on the heels of the Melbourne Spring Racing Carnival, it's a good way to revisit that excitement, minus the uncomfortable shoes and in-your-face dresses. Instead, attendees to Polo in the City are encouraged to keep to the smart casual dress code, and are especially warned that spiky heels are a no-go zone. Structured millinery is out, too - if you see any hats, it's of the straw/ sunhat variety. As such, the Land Rover Polo Club had straw hats at the ready for those who walked into their marquee, which featured a garden gazebo with topiary and manicured hedges. Guests included Megan Gale and Shaun Hampson, Rebecca and Chris Judd, and Chyka and Bruce Keebaugh. Over at the Pol Roger champagne marquee, Natalie Decorte (the very glamorous wife of Polo in the City founder Janek Gazecki, and herself brand manager of Polo in the City) managed to look glorious, despite having the care of her two youngsters - their first time at the polo - to distract her from champagne-sipping. 

Megan Gale by Tim O'Connor

Rebecca Judd
Shaun Hampson and Megan Gale

Megan Hess
Emma Clapham by Tim O'Connor

Jessie Habermann by Tim O'Connor
Natalie Decorte

Cindy Sargon

Thursday, December 4, 2014

Launch of All-New Mazda2

In a warehouse space, on the outskirts of the city, guests to the All-New Mazda2 launch climbed the stairs of a warehouse space only to be greeted by neon lights and DJ music, that combined cutting-edge technology with a party vibe. Hosted by Lauren Phillips, the cars sat alongside fashion installations by Myer designers, including Ellery, White Suede, Arthur Galan and Aurelio Costarello. But despite the buzz, all went quiet when The Voice 2014 winner Anja Nissen took to the stage. Turns out a booming voice trumps the roar of an engine very time. (photos by Lucas Dawson)

Lauren Phillips

Anja Nissen

Maddy Smith and Michelle Matthews

Carissa Walford

Dan O'Connor and Jazz Bell

Emily Highfield and Rosanna Faraci

Emma Lane and Travis Burns
Olivia Wells

Bree Laughlin

Lucille Croft