As far as fashion events go, VAMFF - Virgin Australia Melbourne Fashion Festival - is undoubtedly a highlight in Melbourne's annual calendar. Although it's still in March, VAMFF held its campaign launch, with sneak peeks of what to expect from the 2015 program. On the cards? A Business Events series that will see leading international names give riveting talks, runway shows which will conclude with a Romance Was Born finale (coinciding with the closing of its exhibition at NGV), and a new collaboration with Priceline Pharmacy whereby brands will be applied by makeup director Rae Morris and hair director Kenneth Stoddart. One must-have ticket? The business seminar will feature David Chu (CEO of Georg Jensen), Ruth Chapman (co-founder of booming luxury e-tailer, MatchesFashion) and James Curleigh (President and Executive Vice-President of Levi's). And just to get the launch night revved up, guests were greeted by a fashion army as they entered the warehouse space that held the launch party.
Photos by Lucas Dawson