Monday, November 24, 2014

Desigual Launch

Oh, the Spanish do know how to throw a party, if the launch one for Desigual was any indication. But what do you expect, from a fashion label that boasts supermodel Adrian Lima as its face? Melbourne is the first city in Australia to land the label, but there are plans to roll out more stores next year. The idea behind it is that it delivers fashion forward clothes to women of all sizes. Judging by the in-store models who paraded around at the Melbourne bash, the clothes are just as good in micro-sizes, since they soon got into Desigual bikinis. No wonder their slogan is: La Vida es Chula - life is cool. 

Who is not going to buy from this woman? Adrian Lima does a good job in this campaign shoot. 

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