For the opening of its Melbourne flagship store, Superdry said they wanted the crowd to shop. But who could do that with the thumping deejay music, the excitable party-goers and the happening bash that threatened to go all night (but didn't)? Located at the new Emporium precinct, Superdry is an impressive store, and is another retail offering that's turning Melbourne into an international shopping destination. Luckily for the launch night attendees, their ability to make cool vintage Americana-looking clothes is on par with their ability to mix it up at a party. Just shake and stirrrr.