It was almost like a rare piece of art was being unveiled. And, indeed, once you knew what went into the making of Penfolds 50 year old rare aged tawny, there were definite similarities. Oh, what a drop. With fifty years in the making, it's no wonder that a bottle goes for - gulp - in excess of $3000. (That would make the glass I had both memorable and expensive.) The launch took place at the back of Great Dane Furniture, at its venue space, The Great Den - a moody, candlelit nook filled with beautiful 20th century pieces and a vintage timber bar. But if anyone took instagram snaps, it was of the bottle itself - each one being meticulously hand-crafted by glass artist Nick Mount, a pewter Penfolds crest feature atop soft leather labels on the 330 bottles in existence. Penfolds chief winemaker Peter Gago was fresh off an international flight for the occasion, and what an occasion it was.