Saturday, September 21, 2013

West Elm Melbourne Store Launch

West Elm, the US home furnishings  brand, has landed in Melbourne, and what a splash it has made. Not only is it in a gorgeous, two-storey heritage building on Chapel Street, but it's the first stand-alone store to open outside North America. To celebrate, there was a bang-up, kick-up-your-heels party; Craig Nomura, the senior vice president of Williams-Sonoma, did the honors, and MC was Megan Morton, guru of crafting and homewares, who flew in from Sydney. No wonder the crowd included interiors author Jason Grant, The Design Files' Lucy Feagins and newly-minted Real Housewife of Melbourne, Chyka Keebaugh. 



Kate Keane and Kate Bensimon from Kate & Co PR

Dean Sunshine and Cindy Coade

The Design Files' Lucy Feagins (right) 



Jason Grant (far right)

Chyka and Bruce Keebaugh 

Megan Morton (in gold, centre) flew down from Sydney to MC. 


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Photos courtesy of Anthony Licuria/ APL Photography http://aplphotography.com.au/


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