The store opening was typical Christou: you didn't know what would greet you when you got through the shop opening, but already at the front, a fun vibe and sense of humour was evident, as guests had to stand in front of a line-up, criminal style, holding placards stating their "crimes" (e.g. Selfie Addict). Then, you had to walk all the way through the store and up a staircase only to exit at the back - where a pumping party with an underground vibe was taking place. Think: deejay (sometimes in a bikini on the freezing Melbourne night), bar, and delicious morsels of food thanks to the Greek deli next door. It had a homespun but uber-hip atmosphere - think private party in the back streets of Tribeca.
Roy Christou, hamming it up, third from left
Sarah Willcocks, hip fashion blogger, http://stylemelbourne.com/
Stylist Philip Boon, of Fashion Torque, and Joshua Koko
Cindy Coade and Lauren Nicolls, Roy's partner and owner of the coolest stores in town: http://www.fillysstable.com.au/about/
Most pics courtesy of Honor Among Thieves